Archive for November 22nd, 2006

Is microsoft trying to compete with adwords

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on November 22, 2006
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3This is hot news for me atleast. If it is old and stale, let me know.

I was just browsing and found a link to something called “Microsoft adCenter” and I clicked on it to be taken to a live site which allowed me to advertise on MSN live searches. It’s something similar to adwords, but it approaches demographics better, or it seems to be.

I found some more information here1

feature allows you to only display your ads on specific days of the week, specific times of day or a combination of each

You can then write multiple ads per ad group (called orders in the adCenter system) and split test them. In doing so you can spit test and find the best CTR. Also much like adwords you are not ranked based solely on your bid but on a combination of your bid and CTR.

But more or less it’s something like adwords. I’m no authority to comment on this, but why is microsoft dropping it’s pants and asking the world to kick it in the nut. First the zune and vista and oh my god. What happened?

Link: https://adcenter.microsoft.com/Default.aspx2